ATLANTA, GA – Amer Rugs has launched its 2014 product catalog. The 280-page catalog features basic catalog information such as color-correct photography, content, material, country of origin, and available sizes and shapes.
It also includes editorial spreads, information on constructions, techniques, care instructions and Amer’s company story, according to Bart Gilleland, vice president of operations and director of e-commerce and catalog sales.
“This catalog sets a new bar for Amer. We look forward to strengthening our relationships and sales through this tool, as well as avenues that we have yet to explore,” according to Tanuj Gupta, Amer president.
Gilleland also explained that, starting with 2014, Amer will produce annual catalogs to keep pace with the number of new collections being unveiled. Previously, Amer produced catalogs on a biennial basis.