ATLANTA — Amer Rugs will host a delegation of 15 Afghanistan-based weaving companies and four officials from the U.S. Dept. of Commerce in Jaipur, India, later this month.
The meeting will take place May 25-27, giving Afghan weavers the chance to see Indian rug production in action. Hosted by Amer’s parent company, Saraswatii Global, the meeting is part of efforts by the DOC’s Afghanistan Investment and Reconstruction Task Force to help revitalize and grow Afghanistan’s rug industry.
“The social and economic implications of helping the Afghan people in this way cannot be overstated. For a country like Afghanistan that has seen a decline in their economy and production capability since the U.S. drawdown, Amer and Saraswatii are committed to helping the Afghan people develop the best practices and open up the channels of distribution that will allow an industry and an economy to recover,” said Tanuj Gupta, president of Amer. “We are extremely thankful to the U.S. Department of Commerce, Hickory Ground Solutions and Supply Chain Visions for the opportunity to open this dialogue and continue the work of the AIRTF.”
AIRTF’s most recent initiative, Sheep to Store, focuses on revitalizing eight primary pillars of the supply chain, including sheep, wool, dyes, production assets, finishing, transit, marketing and shop. During the delegation’s time in India, Amer and Saraswatii officials hope to share their knowledge and processes with their Afghan counterparts, bolstering the Afghan rug industry.
In addition to this initial visit, further plans are in the process to facilitate training, study tours and networking. Gupta says he hopes that these visits lead to long-term relationships that will pay social dividends, as well as economic ones.